How User Tracking Works

What Is User Tracking?

We use a simple system to keep track of how users interact with your event page. For each event, we store a small piece of data on the user’s device, tied specifically to your event. This:

• Lasts for one day from their first visit.
• Helps us see if they made an order or completed a payment during that time.

When and How Data Is Collected

When someone lands on your event page:

1. We check if they’ve been there before that day.
2. If it’s their first visit, we start tracking and save some basic details, like:
   • When they arrived.
   • Whether they agreed to tracking (based on their consent choice).
   • Where they came from (like a newsletter or social media link, if applicable).

This tracking stays active for one day. If they leave and come back within that day, we keep adding to the same record. After a day, we start fresh if they return.

What Data Is Saved?

What we save depends on their consent:

• If they agree to tracking: We can connect their order details to their visit for better insights.
• If they don’t agree: We still track basic, anonymous info, like whether an order happened, but nothing tied to a specific person.

Key Point: We start collecting data when they first arrive, and anything they do within a day builds on that initial visit.

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What Happens When Users Interact with Your Event Page?

Here’s how our system handles common situations:

Users Leaving and Returning Within One Day

• If someone leaves your page and comes back within a day, we recognize them and keep tracking what they do.
• Things like orders or payments get added to the same visit.
• Example: They visit in the morning, leave, and buy a ticket that afternoon, it’s all one record.

Users Returning After One Day

• If they come back after a day, we treat it as a new visit and start tracking again from scratch.
• Example: They visit Monday, leave, and return Wednesday, those are two separate records.

Users Arriving via Marketing Campaigns

• If they come from one of your campaigns (like a newsletter or social media post), we note that when they first arrive.
• If they leave and return within a day, even without the campaign link, we still know they came from your campaign originally.
• After a day, it’s a new visit, and we’d only know about the campaign if they use a campaign link again.
• Example: They click your newsletter Tuesday morning, leave, and return Tuesday afternoon directly, we still credit the newsletter.

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Frequently Asked Questions (FAQs)

Here are answers to common questions you might have:

1. What if someone leaves my event page?

• If they return within a day, we keep tracking them as part of the same visit. After a day, we start a new record.

2. What if they come from my campaign but return later without the campaign link?

• Within a day, we still know they came from your campaign. After a day, it’s a new visit, and we’d need a campaign link again to know.

3. How long does tracking last?

• We track each visit for one day. If they return within that day, it’s the same record; after that, we start fresh.

4. What’s tracked if they say no to tracking?

• We still note basic, anonymous stuff, like if an order happened, but nothing tied to a specific person.

5. Does tracking restart if they keep leaving and returning?

• No, it’s the same record within a day. It only restarts after a day passes.

6. Can I see if they came from my campaign?

• Yes, we catch that when they first arrive. If they return within a day, we still know it was your campaign, even without the link.

7. When do you save the data?

• We start when they first hit your page. Anything they do within a day just adds to that.

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Conclusion

Our platform tracks user activity tied to your event for one day per visit. It starts when they arrive, capturing essentials like when they got there, where they came from, and, if they allow it, order details. Whether they leave and return or come via campaigns, we keep things consistent within that day, giving you solid insights into what your audience is doing while keeping privacy in mind.

If you’ve got more questions or need help with your event data, reach out to our support team—we’re here to help!

Good events!

Team TheLastSeat

TheLastSeat. Cascais, Portugal